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Entering China’s market paves the way for Thai jewelry trade. Lenya Jewelry appreciates Thaitrade.com for building its customer base
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Entering China’s market paves the way for Thai jewelry trade. Lenya Jewelry appreciates Thaitrade.com for building its customer base

Since Lenya Jewelry gained entry into Chinese market, the company soon expanded its customer base through a new jewelry showroom in China. The Company appreciated the support and promotion of Thaitrade.com in building online marketplace, helping small entrepreneurs expand into global markets.

Natheethong Thongthai, a Managing Director at Lenya Jewelry Co., Ltd. revealed that the Lenya is a high quality jewelry provider to global markets including Europe, America and Asia regions. The Company gains customers’ trust in designing classic and modern jewelry as well as making finest products. Lenya’s sales and service system is universal. Lenya offers a wide range of products including pure gems and Diamond-like jewelry, European import jewelry with Diamond Powder Coating Technology, providing the best diamond-like products. Presently, customers can order and purchase the products via http://www.thaitrade.com/product/?k=lenya or www.lenyajewelry.co.th or walk in the showroom.

Besides, Lenya has an investment plan through establishing new showrooms and offices in order to support increased customer base in both domestic and international levels. With this plan, potential customers can confidently visit Lenya’s shops and purchase its products. However, for the last year, Lenya succeeded in increasing its customer base. This success is characterized by the increase on number of customers visiting Lenya’s products, on monthly average, from a single customer to 4-5customers. Becoming Thaitrade.com’s member partly contributes to this success. As a member, Lenya has gained constant assistances and supports including training programs, event planning, and trade show booth management. Together, Lenya found the great success in the last year. At the same time, a new Jewelry Showroom has opened in Nanning, China. Lenya can see high purchasing power from this market.

"Lenya believes and trust in Thaitrade.com’s potential to support a small entrepreneur like Lenya to see the achievement as well as to provide marketing support. Since we have participated in several projects held by Thaitrade.com including International Road Show, Matching Business and Online Channels among small entrepreneurs, our marketing performance becomes better as we grow more customer base.”

Natheethong Thongthai understood that economic slowdown leads to higher cost of participating in trade show oversea; however, Thaitrade.com is views as an online marketing instrument for helping small entrepreneurs in marketing strategies such as public relations, communication with new groups of customers in domestic and international markets. Thaitrade.com is a well-established site showing several categories of products. Moreover, social media, Facebook, Twitter, Youtube are used to promote products and update news to customers. Consequently, Lenya can expand its customer base into international markets.

"Lenya has used online marketing strategies since 2005. The Company has its own website and used Amazon.com as a distribution channel. Lenya has seen the importance of online marketing instruments and would like to recommend SMEs to join in Thaitrade.com to gain a lot of marketing promotion and support benefits.”
Any Thai exporters interested in membership, please contact through these channels; www.thaitrade.com, register@thaitrade.com, www.facebook.com/ThaitradeDotCom or apply in person, free of charge, at Thaitrade.com booth in any road show held by DITP. For more information, please contact DITP Call Center: 1169 fax: 02 547 5683-4.

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Department of International Trade Promotion, Ministry of Commerce, Thailand. 44/100 Nonthaburi 1 Road, Bang Kra Sor, Nonthaburi 11000, Thailand Tel. +66 2547 4254 e-mail:tiditp@ditp.go.th
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